UX Design is dead - long live UX Design
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Web & UX Design
March 5, 2025
The rise of AI has sparked a lot of fear in the design industry and other creative fields, and UX design is no exception. Will AI replace designers? The short answer: no. But the long answer? Designers who don’t embrace AI might find themselves replaced by those who do.
AI is a tool, not a replacement
UX design isn’t just about recognizing patterns or applying best practices. It’s about understanding human behavior, questioning assumptions, and accounting for edge cases AI struggles with. Sure, AI can generate wireframes, suggest UI layouts, and automate tedious tasks, but it lacks the ability to think critically, challenge norms, and design with empathy.
The best designers won’t fear AI. Instead, they’ll use it to amplify their creativity and efficiency. Think of AI as an assistant that speeds up workflows, not a threat to your job.
The designers at risk
If your job revolves around following templates, applying best practices without question, and doing exactly what you’re told, AI might come for you. The industry is evolving, and repetitive, rule-based tasks are becoming automated. The value of a UX designer isn’t in clicking buttons—it’s in problem-solving, critical thinking, and creating intuitive experiences that AI alone can’t replicate.
How to stay ahead
Leverage AI, don’t fight it
Use AI tools for brainstorming, rapid prototyping, and automating repetitive tasks so you can focus on strategy and innovation.
Develop critical thinking skills
AI can generate designs, but it can’t question whether those designs make sense for users. That’s your job.
Focus on accessibility and inclusivity
AI often struggles with designing for diverse user needs. A great designer ensures digital experiences work for everyone.
Stay curious
The UX field is always evolving. Keep learning, testing, and adapting to new technologies.
The future of UX design
AI isn’t the enemy—it’s a powerful tool that, when used right, can make designers even more valuable. The ones who will thrive are those who see AI as an opportunity, not a threat.
So, will AI replace UX designers in the future? Not the ones who know how to think beyond the screen.
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Copy & Web Design
Campus Webbyrå
Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.
Tools used
Wix Studio
Web Design
Campus Vänner
Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.
Tools used
Wix Studio & Photoshop
