Date:
April 2024 - May 2024
Tools Used:
Figma, Figjam & Asekio Website builder
Project Scope:
Group Project together with Son Nguyen
Asekio
Overview
Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users input prompts, and Asekio handles the layout, text, and images.
My role: UX Designer
As part of my UX Design studies at Hyper Island, I worked on this project during the Experimentation module.
Objectives
Understand the needs and challenges of both novice and experienced users.
Identify usability pain points through user testing and feedback.
Enhance the onboarding experience and simplify the design process.
Research and Insights
We tested the platform with both design novices and experienced designers, followed by user interviews to gather feedback. Key findings showed that users appreciated the simplicity but desired clearer instructions, less hidden functionality, and an improved onboarding process with optional step-by-step guidance.
Conclusion
Our UX research led to refinements in Asekio’s platform, improving user engagement and enhancing the overall user experience
Aims
To better understand users, we formed assumptions about their needs and created hypotheses to test.
User journey mapping
User journey mapping (UJM) was crucial for understanding user experiences with the Asekio platform. It helped us identify pain points and motivations at each interaction stage, guiding our design improvements.
Research phase
We conducted user testing to validate our hypotheses. Each participant had 15-20 minutes to create a website while being observed. Afterward, we interviewed them with questions related to each hypothesis.
Conclusion & Results
Sugestions
1. Customizeble templates
Offer a variety of templates tailored for different types of businesses as a starting point. Allow the AI to assist users in writing text and selecting images based on the chosen template and user description.
Enable users to select sections from different wireframe options (e.g., hero section, cards, Q&A, text + image sections, footer).
Make it clear where the advanced layout options are located for changing fonts, site colors and such.
2. Polishing visuals
https://www.figma.com/design/PStttb7lnNSKHh0wNNaWEk/Small-fixes?node-id=0-1&node-type=canvas
3. Onboarding
Provide new users with a brief, interactive tutorial that guides them through the key features of the editor. Ensure the tutorial is "click-through" but skippable.
Implement a searchable instruction feature so users can quickly find answers and learn how to complete different tasks.
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Trusted Voices
Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.
Karsten Deppert
Co-Founder Mindpark
Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.
Julia Fogelberg Bouverat
Industry Leader Hyper Island
I love the layout of the site you've created! You have some really cool transitions I haven't seen before.
Stephen
Wix Support
A big thanks to Hampus Sjöblom for doing a fantastic job from start to finish on our new website. Not only was he quick, but his attention to detail and ability to explain things clearly were outstanding. Thank you, Hampus, for your excellent work and for teaching me how to manage the website going forward. We are very pleased!
Maja Lemner
COO Campus Vänner
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