Campus Vänner

Building a platform to strengthen connections between students and local businesses

Overview

Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.

Project scope

Solo Project

Tools used

Wix Studio & Photoshop

Service

Web Design

Date

December 2023 - February 2024

Challenge

Campus Vänner’s existing branding and website were outdated, lacking both structure and visual consistency. The website’s navigation was unintuitive, and its messaging failed to clearly communicate the organization’s purpose and value to its audiences. Balancing a professional tone for businesses with an approachable style for students was a key challenge.

Design process

The redesign focused on creating a cohesive brand identity and user-friendly website. Using Wix Studio, I built a responsive, visually appealing platform with these updates:

Visual design: Crafted a modern brand identity with a unified color palette, typography, and imagery for students and businesses.
Clear messaging: Refined content to highlight Campus Vänner’s mission and benefits for each audience.
Improved navigation: Streamlined the site’s structure for a seamless user experience.

Final result

The revamped brand and website significantly improved Campus Vänner’s visibility and engagement. Post-launch metrics showed increased website traffic and user interactions, with feedback indicating a clearer understanding of the organization’s mission and services. These changes positioned Campus Vänner as a more effective bridge between students and local businesses, enhancing their ability to foster meaningful connections.

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Trusted Voices

Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.

Karsten Deppert

Co-Founder Mindpark

Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.

Julia Fogelberg Bouverat

Industry Leader Hyper Island

I love the layout of the site you've created! You have some really cool transitions I haven't seen before.

Stephen

Wix Support

A big thanks to Hampus Sjöblom for doing a fantastic job from start to finish on our new website. Not only was he quick, but his attention to detail and ability to explain things clearly were outstanding. Thank you, Hampus, for your excellent work and for teaching me how to manage the website going forward. We are very pleased!

Maja Lemner

COO Campus Vänner

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