Campus Webbyrå

Overview

Campus Webbyrå, a digital agency focusing on small and medium-sized businesses, sought a website redesign to enhance service visibility and boost user engagement. The objective was to develop a user-friendly and visually striking website that effectively highlights the unique identity as a student-led agency.

My role as the webdesigner

In my role as the Operational Manager at Campus Webbyrå, I focused on aligning the design with the agency’s business goals while addressing the needs of prospective clients. By using a graphic manual, I ensured that every design element was consistent with the brand’s identity.

Execution and Refinement

With a clear design strategy in place, I dedicated myself to remaking and refining the website's layout and features.

The Redesign Process Included:

Stakeholder Collaboration

• Maintained ongoing communication with the agency's founders to ensure the design accurately represented Campus Webbyrå's vision and goals.

Design in Wix Studio

• Developed the website in Wix Studio, efficiently integrating design elements per the graphic manual while ensuring the site was responsive and optimized for performance.

Visual and Interaction Design

• Crafted a contemporary visual identity along with engaging interactive features, which resonated with Campus Webbyrå’s branding and enriched the user experience throughout the site.

SEO Optimization

• Implemented strategic content restructuring and SEO techniques to enhance online discoverability and effectively convey essential messages to the target audience.

Conclusion

The redesigned Campus Webbyrå website successfully highlights their services and aligns with their strategic business objectives. This project not only improved the overall user experience but also significantly enhanced Campus Webbyrå’s online presence, leading to an increase in website traffic  and client inquiries.